DAYTONA BEACH, Fla. — The NASCAR PEAK Antifreeze Series powered by iRacing is set to kick off at the virtual Daytona Int’l Speedway, with teams making a myriad of changes this offseason trying to prepare for a run at the championship and the $10,000 prize that comes with it.
One team in particular that’s made a lot of changes over the offseason is Deadzone Racing.
Owned by Blake Bryant and Allen Boes, the team has made some major moves for this upcoming season, including a merger with Simworx Racing and adding LSRTV on to their sponsor list for the year.
By virtue of the merger, reigning NASCAR iRacing Pro Series champion Ryan Luza will be working with the team this year, something that has Boes excited as his team looks to increase their potential even further.
“Luza is probably one of the most consistent drivers on the iRacing service,” Boes said. “Having him to be able to help with setups is going to be the biggest thing he brings to the table this year … he proved a lot during the Pro season and we’re excited to have him on-board.”
The addition of LSRTV as a primary sponsor of the team is one that changes the game — and the look — of Boes’ No. 21 Toyota Camrys for the season.
LSRTV, ‘The Voice of Sim Racing’ and one of the premier eSports broadcasting services, was founded by Laura Lawson in 2013 and has led the industry in eSports broadcasting over the last four years, including broadcasting the full NASCAR iRacing Pro Series during that span.
Boes will debut the No. 21 LSRTV Toyota Camry during the series’ season-opener on Feb. 28, at the virtual Daytona Int’l Speedway in the PEAK Daytona 250.
“It’s really special,” he said of the sponsorship. “It’s pretty nice to get a new sponsor on the car, especially someone like LSRTV … they’re pretty big in the sim-racing community. We’re proud to represent them and I’m looking forward to hopefully carrying them to victory lane this year.”
For Boes, who has picked up a series win in each of the last two seasons and finished a career-best 10th in points last year, his expectations for the upcoming year are at an all-time high.
“For starters, I would like to double my wins this season,” he said. “I at least want to have four total by the end of this season. To do that, though, I just have be consistent. That’s really the big thing. Last season, I was only running consistent for the first half of the season … and that is something I have to work on. I think it’s a realistic bar.”
Boes kicked off his season last year by winning the season-opener at Daytona, and will look to replicate that effort on Tuesday night at 9 p.m. ET (RaceSpot, iRacing Live).
About the Writer
Chris Murdock is one of Race Chaser Online’s Midwest correspondents and an avid NASCAR follower, as well as a part of the LSRTV eSports broadcasting crew.
Murdock, 19, is currently a student at Ohio University, working in the school’s Electronic Media program.
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