LAS VEGAS – official release — The LINQ Las Vegas and Andretti Sports Marketing, are teaming up this fall to produce the Red Bull Global Rallycross Las Vegas event at The LINQ.
The championship round of the 2014 Red Bull Global Rallycross season will run in the shadow of the world’s tallest observation wheel, the High Roller – the defining feature of Caesars Entertainment’s newest shopping, dining and entertainment district at The LINQ.
Doug Bresnahan, VP of Marketing Partnerships, Andretti Sports Marketing, who spearheaded the deal with Caesars Entertainment, believes the new venue will serve as a perfect backdrop to the intense action of Red Bull Global Rallycross.
“Who could ask for a better setting than a new and exciting property right on the Vegas Strip? Caesars is known for hosting world-class events and Andretti Sports Marketing is proud to be working with our friends at The LINQ to bring another showstopper to their property,” said Bresnahan.
“We are incredibly excited about our partnership with Red Bull Global Rallycross and Andretti Sports Marketing,” said Vice President and General Manager of The LINQ, Jon Gray. “The LINQ prides itself in pushing the envelope and creating new and enticing environments for all of our guests to enjoy and hosting the Red Bull Global Rallycross will create a phenomenal experience.”