NORTH SYDNEY, Australia – official series release —
ARMOR ALL has officially renewed its agreement as the official car care products partner of the V8 Supercars for the 2016 season.
After celebrating a decade in V8 Supercars last year, the renewal will continue to see ARMOR ALL sponsor one of the most prized driver awards on offer, the ARMOR ALL Pole Position Award.
The relationship between ARMOR ALL and V8 Supercars has grown since its inception in 2005, with the impressive portfolio including naming rights to the ARMOR ALL Qualifying at every championship event, the ARMOR ALL Pole Position Award and the ARMOR ALL Top 10 Shootout.
The brand will also continue as the Official Car Care Products Partner of the Dunlop V8 Supercars Series this year.
V8 Supercars Chief Executive James Warburton said that ARMOR ALL partnering with V8 Supercars for the 11th year is a demonstration of the commercial benefits of the sport.
“It is fantastic that ARMOR ALL have again chosen to partner with V8 Supercars. Support from brands like these is essential for our sport, and demonstrates the strength of our commercial offering,” Warburton said.
“We will continue to offer ARMOR ALL a sensational platform on which they can continue to promote their brand through Australia’s premier motorsport category.”
CREDIT: V8 Supercars